writers – Joyana Peters

What To Know About Self Publishing Aggregators & Self Publishing Distributors

You’ve published your book, but how do you get it out for public consumption? This is where self publishing aggregators and self publishing distribution platforms come into play. If you’re scratching your head and going huh, don’t worry. I’m going to break it down and walk you through step-by-step, including how to weigh your options.

Learning the Lingo: Self Publishing Aggregators

First off, let’s start with definitions. Self publishing aggregators work to bridge the gap between authors and online retailers. Basically, they act as intermediaries between authors, libraries and all the different self-publishing distribution platforms.

What’s also nice about self publishing aggregators is they serve as a one-stop shop for you. Instead of you attempting to load your book individually to all of the vendor platforms, you can load it once to your aggregator. Many will even offer you a full dashboard to see all of the stores and places your book is available. They also display monthly sales reports, promotional options and more.

So who are some of these self publishing aggregators? You may recognize some of the biggest names like IngramSpark, Draft2Digital, and PublishDrive. I’ll get into some more detail below about the differences between them.

Learning the Lingo: Self Publishing Distribution Platforms

Now for self publishing distribution platforms. These are the actual stores or vendors who are getting your book into the hands of readers. Some of the names you will probably recognize are Amazon KDP, Barnes and Noble, Kobo, iBooks, etc.

It might feel obvious to try and get your book into as many places as possible. But before you choose an aggregator, make sure you strategize depending on your individual goals and target audience.

For instance, if you write children’s books your priority is going to be getting into school libraries and places where parents shop. You also might focus less on ebook distribution and more on print distribution.

Romance authors however, might be okay skipping this step entirely and putting their books exclusively in Kindle Unlimited where voracious readers will devour them and go from one romance book to the next and the authors get paid by the page read.

Genres are different. Target age and readership are different. These factors should all play into your decisions and distribution needs.

Aggregators and Self Publishing Distribution Platforms Strategy

So, how do you find and determine these factors? Research. Look for data and statistics. For instance, Pew Research shows that the average American reads five books a year. This number increases as adults grow older. Good to know for authors targeting older adult readers. Cozy mysteries, romances, spy novels, etc.

However, it would also be important to note that older readers are NOT the ones buying ebooks. The same Pew Research shows that as of 2023- 75% of ebooks were bought by readers ages 18-45. This is the same age group that is buying audiobooks. So if you’re writing for the 18-45 year old demographic you definitely want to make sure you’re getting your book into ebook and audiobook distribution. But if you’re targeting those older adult readers, focus on print distribution and libraries.

Comparing Your Options

With this information in mind, it’s time to look at these aggregators and determine their strengths and how to best use them. Ingramspark, for instance, is best for print distribution. But they’re not the best resource for ebook or audiobook distribution. Draft2Digital is an excellent ebook and audiobook distributor, but they’re just getting started and have limited print distribution. That’s where it might be best to use a combo of aggregators. I, for instance, use both Ingramspark and Draft2Digital to fulfill my needs.

If you’re targeting a demographic that might have voracious ebook or audiobook readers, you may want to look into an aggregator that distributes to subscription platforms. For instance, StreetLib and PublishDrive distribute to Bookmate and Scribd. If you’re not familiar with these platforms, see my blog post discussing ebook subscription services from last week.

All in all, there is some research to be done to best strategize your needs, but the tools are out there to help set you up for success. And luckily, once you decide, all that is necessary is uploading and pressing a button!

If you have further questions about any of this, or just want to discuss the best strategy for you, feel free to reach out or ask questions below in the comments. Happy Publishing!

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Writers Strike 2023 : What Do Writers REALLY Want?

The Writers Strike 2023 came up in conversation the other day as bbq conversation. This is not the first time and as things continue in their stalemate fashion, I’m sure it will not be the last. But what really struck me during this particular conversation is the misunderstanding people have about why the writers are striking.

I’m appreciative that Hollywood actors joined the picket line in solidarity. I think this was imperative for the writers to make any headway. But unfortunately, I do believe their joining contributed to the confusion about the issues at hand. They say they’re fighting for the same thing, but that’s not exactly true. All I heard from multiple people during this conversation was there was no way the writers could win, AI was here to stay. I finally asked, what do you think the writers strike is about?

Every single person answered that the issue was AI and the writers’ fear of replacement. My stomach plummeted at this response and it honestly proved my worst fears about the way the media has been covering the strike. While yes, AI is a concern that’s been brought to the table, it most definitely is NOT the chief reason the writers went on strike. And it most definitely is not why they walked away from recent negotiations and are still at a stalemate.

Working conditions for many across America have worsened. I’ve written about the abuses of mislabeling “independent contractors” in the past and how we’re being forced further and further into a gig economy that does not benefit the worker. The true heart of the Writers Strike 2023 lies in this same issue.

Your Hired! Job Title: Independent Contractor

In the past, writers were picked up to be employees on set for a show. They were employed for the full season of a show, creating sixteen to twenty something episodes. Writers were paid a living wage for all of those episodes, they also received contributions to their WGA pension fund and health insurance plan. They also received residual payments for TV reruns and movie showings.

Streaming has changed all of that. With shorter seasons with fewer episodes and content coming out constantly, all the protections of previous writer contracts have gone out the window. To avoid paying for more than the studios believe they need, they’ve opted instead to fall into the corporate abuses of the gig economy.

Instead of writers being hired as employees for a full season run, they’re now being hired as independent contractors for short gigs. Those gigs are paid with minimum hourly paid contracts. They’re pushed into writing pools, think tank rooms, where they’re forced to write an entire season’s worth of episodes over the course of a few days and then they’re dismissed. There are no contributions made to their pension or health insurance and there are no residual payments.

So, what are the Hollywood writers fighting for in the Writers Strike 2023?

They are fighting for the right to be employees. This a penultimate moment in American working history. Workers across the country are losing their employee protections by being forced to “independent contractor” status. Data from 2021 showed that an astonishing 1 in 3 workers are now classified as gig workers. This number rose to a record 51 million in one year alone. A 34% jump compared to 2020. Some of this was by choice, but many were not.

Most gig work does not pay enough to cover parental leave or health insurance. This puts gig workers at a major disadvantage to other regular employees. These numbers speak for themselves, it’s time to pay attention. If we don’t want this to be the future for American workers, we need to speak up and do something about it. The Hollywood writers are taking a stand. And man, I hope it’s enough.

What are your thoughts on this issue?

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